Until a few years ago Watamu was an unknown destination for many Kenyans from the north and inland.
In recent months, and in the wake of the Covid-19 pandemic, those who wanted to spend their holidays outside the big cities and in seaside resorts were almost obliged to explore Kenya's coastline and discover alternative destinations to Mombasa and Diani.
The success of Watamu, which not only offers beautiful white beaches lapped by the crystal clear waters of the Indian Ocean for water sports and entertainment, but also excellent facilities and services, has established itself as a top destination for marine safaris.
The Ministry of Tourism, through its marketing arm, the Kenya Tourism Board, has also campaigned for 'twin migration', meaning that nowhere on earth offers the chance to experience unforgettable land and sea migrations, which has resulted in Watamu hotels recording 80-100% occupancy levels from local tourism since September, according to Melinda Rees, manager of Hemingways Hotel in Watamu.       
"The pandemic has forced Kenyans to explore their country, and they are realising how incredible it is. We are geared to have both markets in Kenya, if one temporarily fades, the other allows us to keep the industry alive," says Melinda, noting that domestic tourism has been a great bonus although international tourism has been hugely affected by the pandemic and she hopes to soon return to welcoming tourists from all other destinations