As in the last edition in 2020, the East African Safari Classic Rally will end in Watamu, after passing through some of Kenya's most beautiful and rugged locations for more than a week.
It was the official media partner of the traditional African rally with vintage cars (up to the 1970s/1880s) that confirmed the dates and place of arrival. Standard Group has guaranteed 21 million shillings in sponsorship in exchange for media exclusivity.
The newspaper linked to the group reported statements from organiser Natasha Tundo who said that despite the turbulent times the world is experiencing due to the prolonged Covid-19 pandemic, expectations for the classic East African rally are top notch.
"International fans of rallying and racing in general, will have a perfect opportunity to enjoy an adrenaline-filled 10-day competition," said Tundo. "The race which will run across 5,000km, will start in Naivasha and pass through 12 counties including Nakuru, Elgeyo Marakwet, Baringo, Laikipia, Kajiado, Taita Taveta and Kilifi.
The competition as mentioned, will end in Watamu, finishing at Ocean Sports.
This is great news for the coastal resort as hotel bookings are already pouring in for the weekend of 18-20 February, and restaurants and other activities will certainly benefit from the East African Safari Classic Rally (EASCR) circus.
In addition to local drivers, the rally has so far attracted competitors from the United Kingdom, South Africa, Poland, Portugal and the United States.
Kenya's success in hosting the Safari Rally stage of the World Rally Championship last season sparked huge interest in the EASCR.
A Mini Classic rally held last year, won by defending champion Baldev Chager, acted as a dress rehearsal for this year's EASCR championships.
The event attracted industry players including former world junior champion Patrik Sandell and YouTube 'guru' Ken Block.