09-02-2017 di Freddie del Curatolo
A charming new director, Betty Radier, and a new marketing strategy.
This 2017 edition of the Kenya Tourist Board has presented to the hotelier Watamu meeting yesterday morning at Kobe Suite Resort on initiative and managers Guido Bertoni.
After the meeting held last January in Malindi in collaboration with the advisor of the Ministry of Tourism THR, the Kenya Tourist Board had not responded in the same manner in Watamu and taking into account the diversification of destinations desired by Roger Jones, chief adviser of the Minister Balala , there would be no need.
After the indignation of the Italian hoteliers, and a further request for a meeting, the new director decided to meet hoteliers and explain how it intends to re-launch Watamu and the Kenyan coast.
The priority is undoubtedly let the world know the destination, regardless of Kenya.
Watamu Watamu with its peculiarities.
"You have to list them and enhance them all - explained Radier - otherwise after two times that a tourist visit, we will have enough and will choose another destination. Often even the institutions have the perception of the potential of a tourist destination."
But there are a few top priorities, that hoteliers present indicated and of which Betty Radier noted.
The international airport in Malindi, that does not mean to wait for the force extending the runway. We must work from now to have direct flights to hubs connected to Europe as Addis Ababa.
"Ethiopian Airlines is interested in Malindi - assured Bertoni - the destination and convince book places and working marketing you need only make it palatable. So could make other flag carriers."
Other priorities are the safety of the town (great work of WAC, but the local police for help is not enough, according to the hotelier), cleaning (KTB is asked to form a team for the removal of junk parallel to that deficit the County) and the problem of beach boys.
Radier has taken note of all and assured that will in large Watamu attention.
"I'll be your voice high with the Nairobi government - promised the director of KTB - we form a team together and send me your requests."
We hope at last to have found a reliable partner.
For the incoming and in the near future increasingly international tourism, thanks to the gradual and limited reopening of all countries, Kenya has decided to strengthen the promotion and sale of holidays focused on...
The Lion King, a photorealistic computer-generated animation film, released in cinemas in 2019 has earned the number seven position among the highest-grossing films in cinema history.
A research conducted by BMI Pubblication, an agency dealing with a variety of magazines, magazines and online travel and tourism websites, has conducted a search for new marketing for the Kenyan coast and has recently shared with Diani the results...
From today for three days Watamu is promoting itself in the centre of Nairobi.
An important initiative to show the beauty of the coastal tourist resort to the "domestic" tourism of the Capital, which has shown great interest in the...
Even Watamukenya.net is renewed in his look!
And not only!
The Watamu portal now becomes dynamic, can be read more easily on each mobile carrier, will have linkable news individually and give more space to promote tourism.
Recently the marketing...
Tourism in Watamu is by now a phenomenon in its own right from every possible vicissitude of Kenya.
This is a fact by now well established and the good news is that
As part of the presentation of the "Kenya Beach Destination Strategy," the report on the revitalization of tourism commissioned by the Kenyan government agency Spanish THR, yesterday in Malindi there was also talk of Watamu destination.
"A tourist destination that...
Watamu and its tourism industry are strengthened by the recent trade fair in Nairobi.
The "Magical Kenya Travel Expo" has seen hundreds of tour operators and buyers from all
It's a ritual that has now been repeated for too long, but they are not served even electoral skirmishes with blows of guilt to stop it.
Like almost every month (only one stop, fortunately, during the holiday season) no water...
The optimism of the Kenyan tourism sector, after the presidential elections and their queues of expectations, anxieties and incidents in the north of the country, is no mystery.
The international media that...
There are still stands available for those who want to promote their own structure or activity of Watamu in the "Watamu Gateway Expo" which was organized by Domain Innovation Marketing in collaboration with the 7th August Memorial Park of Nairobi,...